InstaShop’s John Tsioris discusses e-commerce and entrepreneurship It’s no secret that the past few years have been difficult for SMEs across the UAE. However, we’ve also heard many success stories on the SME front – particularly for apps. For example, InstaShop’s rise, Amazon’s purchase of Souq.com, Emaar launching Noon, Namshi.com’s growth in the fashion space. After heading the global intelligence unit of Philips Consumer Lifestyle and setting up the lighting brand’s marketing intelligence division for the Middle East and Turkey, John Tsioris founded InstaShop in 2015. The…

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